An established senior Marcom professional with two decades of strategic leadership experience across geographies in the property sector, technology, FMCG, BFSI, retail, and aviation sectors. Building brands through strategic planning and development contributing to enterprise sales, establishing corporate identity across marketing and public relations channels, market analysis, digital strategy, and crisis communications constitute her core competencies.

She has advised renowned companies, such as, Nike, ABB, Volkswagen, Sikorsky, Intel, Bosch Siemens, P&G, HSBC, Lenovo, UTC, Knight Frank, Ascendas, Deutsche Bank, Axa, Marriott, Lodha Group, Emirates Airlines, and BBC Entertainment. Prior to joining Strawberry Star Group, she was the Vice-President and Member of the Leadership Team at MSLGROUP, one of the world’s top integrated communications firms and part of the Publicis Groupe.

At Strawberry Star, she is responsible for implementing strategic Marketing & Communications mandate and strengthen the organisation’s omnichannel presence, branding, visibility and thought leader space in the UK property sector.