Our leadership team combines an unmatched understanding of the property market with a commitment to exemplary service.

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Kekul Shah
Operational Director - Capital
Bio

An experienced Chartered Accountant (ACA) with 16 years’ experience in financial analysis and investment management, Kekul has worked for flagship real estate projects, such as the Heron Tower and prime residential schemes in Central London developed by Ronson Capital Partners.

In the past, he held senior positions at BDO, Citi and Heron International. In his previous stint at AXA Investment Managers, he was the Fund Manager of the largest office development scheme in the City of London (22 Bishopsgate - representing c1.3m sqft offices and £1.2bn capital under management).

At Strawberry Star, Kekul is responsible for advising the board on new opportunities and overseeing the efficient and effective management of various funds and reporting of SPVs. In addition, he will play a key role in growing the capital business and supporting the Chairman in raising further equity/debt to deliver acquisition and creating value for shareholders.

Cauvery Nanaiah
Cauvery Nanaiah
Director Marketing & Global Communications
Bio

A highly result-oriented Marketing & Communications specialist with 18+ years of experience in multiple geographies, Cauvery has successfully built brands and contributed to their enhanced sales. Her expertise includes Marketing & Communications, Media Strategy, Digital Strategy, Crisis Communications, and CRM. Cauvery has advised world-renowned companies, such as, Nike, ABB, Volkswagen, Sikorsky, Intel, Bosch Siemens, P&G, HSBC, Lenovo, UTC, Knight Frank, Ascendas, Deutsche Bank, Axa, Marriott, Lodha Group, Emirates Airlines, and BBC Entertainment.

Prior to joining Strawberry Star, she was the Vice-President and Member of the Leadership Team at MSLGROUP, one of the world’s top integrated communications firms. At Strawberry Star, Cauvery is responsible for driving the global Marketing & Communications strategy for the company across London and Singapore markets.

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Matt Leitch
Sales Director
Bio

A highly motivated and results- driven property professional with almost 20 years’ experience working across a broad range of disciplines within the UK real estate industry; Matthew Leitch joined Strawberry Star following a successful stint in a senior role with real estate services firm CBRE.

Matt specialises in sales, residential development consultancy and management, acquisitions, disposals, domestic and global marketing.

In the past, he worked for reputed companies, such as Savills, Currell Residential Estate Agents, and Bairstow Eves Countrywide, in various capacities.

At Strawberry Star, he will drive all sales strategies with specific targets whilst overseeing the implementation of the company’s Sales vision.

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Alex Lazarov
Lettings Director
Bio

With 20+ years of experience in the Property / Estate Agency sector, Alex Lazarov enjoys a proven track record of successfully delivering business expansion and profitability. An expert in scaling estate agency operations to meet strategic growth objectives, he has an in-depth knowledge of the London Lettings market.

He joined Strawberry Star after a 13-years stint with Dexters Estate Agents where he was Lettings Board Director (West London). He has worked for Foxtons in the past. His expertise is in Business Development, Operational Management, Fiscal Management, Staff Development, and Stakeholder Engagement.

At Strawberry Star, Alex is responsible for the Lettings & Management business and Asset Management with long-term strategies to enhance our market share in London. He is also responsible for achieving the highest standard of services in concierge and building management services.

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Steve Peters
Development Director
Bio

Steve is a multi-talented and result-oriented residential development professional with more than 3 decades’ of exposure to various core aspects of the London residential property market. He joins Strawberry Star after 7 years with United House Developments where he was Operations Director. He is highly skilled in all aspects of the development process from land acquisition through to construction management and post contract services.

In the past, he has held senior positions with leading companies, such as, Gleeson Regeneration & Homes South, Wates Regeneration, and Alfred McAlpine Homes London Ltd where he enjoyed successful stints. At Strawberry Star, he will oversee and monitor all development projects through short-term and long-term strategic plans.

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Robert Hepworth
Commercial Investment Director
Bio

A highly-motivated Chartered Surveyor, Robert possesses 17+ years’ experience in the City of London and Yorkshire investment markets, together with 2 years’ experience in the international investment market dealing with Middle Eastern capital into the UK.

He has completed deals across all sectors with clients including funds, developers, property companies and high net worth individuals. Prior to joining us, Robert was with BNP Paribas Real Estate, London, providing strategic real estate advice to Sovereign Wealth Funds, Royal Family Offices, HNIs and Private Wealth Management clients. In the past, he has worked for reputed organisations, such as, Colliers International, Knight Frank, and JLL.

At Strawberry Star, Robert is responsible for sourcing yield-based opportunities and identifying off plan commercial opportunities for the company in London.

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Yuan Sun
Associate Director - Strawberry Star Homes
Bio

With 10+ years of experience in the UK property market, Yuan Sun enjoys a proven track record of delivering high-profile complex real estate projects. Her expertise includes leading and managing a broad range of external vendors, complex stakeholders and government relationships.

Yuan has worked for Global Fortune 500 companies and has delivered 3,700+ residential units in and around London. At London Legacy Development Corporation, she was the Project lead for two mixed use development schemes. In her previous assignment, she held key management position in GLA mayoral development corporation, assuming responsibility for leading £900m development portfolio.

At Strawberry Star, she will be responsible for building and managing Strawberry Star Homes, a new business division, which will construct quality houses at lower capital values, particularly targeted at first-time buyers, buy-to-let investors and international investors in London Zone 3 and outwards.